What it costs, before you ask
Websites are priced by how many pages they need. Everything else — agents, automation, changes to a site that already exists — is quoted by the hour. All of it is negotiable, and all of it is fixed in writing before any work starts.
Most studios make you book a call to find out whether you can afford them. We would rather you knew now. The numbers below are where a project starts, not where it is forced to land — scope is the lever, and if the budget is fixed we will tell you what fits inside it rather than quietly building something thinner than you were expecting.
The same argument we make to clients about their own prices applies to ours: publishing the number loses the enquiries that were never going to fit, and wins the ones that arrive already comfortable with it.
Websites
Priced by the size of the site
A page is a distinct URL with its own content. Repeating templates don’t each count — a menu with forty items is one page, a gallery of thirty photographs is one page. We agree the page list in writing before quoting, so there is nothing to argue about at the end.
Up to 5 pages
The working site
£1,000
Enough for a business with one clear offer and one place it serves. Home, services, about, contact, and one page spare for whatever actually earns the enquiry.
- Custom build, or a platform where it earns its place
- Mobile performance measured against Core Web Vitals
- Enquiry form routed to email or WhatsApp
- Local business markup and Google-readable structure
Up to 10 pages
Room for the detail
£1,500
Where most businesses land. Enough pages to give each service its own, and to name more than one of the areas you actually cover instead of hoping one homepage carries them all.
- Everything in the five-page band
- A page per service, so each one can rank on its own
- Area pages for the places you genuinely serve
- Content structure built around the terms your customers use
20 pages and up
The full estate
£2,000+
Multi-service, multi-area, or a site with something running underneath it — ordering, booking, an account area. Priced from twenty pages, then by what the site has to do rather than how many URLs it has.
- Everything in the ten-page band
- Ordering, booking or portal flows where the job needs them
- Content model built so you can add pages without us
- Scoped in stages, with a stopping point at the end of each
Everything else
Work that isn’t measured in pages
An AI agent, an automation, a machine learning model, a change to a site that already exists: none of these have a page count, so none of them can honestly have a band.
£50per hour
Quoted against a scope agreed up front, so the hourly rate tells you what an hour costs rather than how many there will be. You get an estimate in hours before the work starts, and you hear about it early if the estimate turns out to be wrong.
Small automations that remove a single repetitive job are often days rather than weeks. Larger builds are broken into stages with a genuine stopping point at the end of each, so you are never committing to the whole thing to find out whether the first part works.
This is also the rate for changes and additions to a site we have already built, and for taking on a site somebody else built.
Scope
What’s in every build
Build
Custom by default, or WordPress, Shopify or WooCommerce where the platform earns its place. Either way you own the result.
Mobile performance
Measured against Core Web Vitals thresholds and tested on throttled connections, not just desktop broadband.
Local structure
A real page for each area you genuinely serve, with valid LocalBusiness markup. We won’t build pages for places you don’t cover.
Enquiry handling
Forms that ask for what you actually need and land somewhere you’ll see them — email or WhatsApp, not a dashboard you never open.
Variables
What moves the number
Two lists, both honest. The left one is why a quote comes back above the band; the right one is how to bring it down without ending up with less than you needed.
Pushes it up
- Something has to happen, not just be readOrdering, booking, payments, accounts. A page that takes money is a different job from a page that describes one.
- Content that doesn’t exist yetIf the words and photographs have to be written and taken rather than handed over, that is real work and it is priced as such.
- Migrating a site that already existsKeeping the URLs, the rankings and the redirects intact is more careful work than starting from nothing.
- Integrations with tools you already runA booking system, a till, a CRM. How well it behaves depends on the tool, and we will say so before quoting.
Brings it down
- Knowing the one job the site has to doTake the booking, take the order, be credible enough to get the call. Everything that doesn’t serve that job can come out.
- Having your content readyYour own copy, your own photographs, your prices. This is the single biggest lever most clients have.
- Starting smaller and adding laterFive pages now and five more once you know which ones people actually use, at the hourly rate.
- Naming only the areas you really coverFewer, truer area pages outperform a long list of towns you have never worked in.
Questions
Straight answers
Is the price negotiable?
Yes. The bands are a genuine starting point, not a take-it-or-leave-it list. Scope is the lever: tell us the budget and we will tell you what fits inside it, rather than quietly building something thinner than you were expecting and calling it the same thing.
What isn’t included?
Third-party costs that are yours to own rather than ours to mark up — the domain name, hosting, and any paid service the site depends on, such as a payment provider or a booking tool. We tell you what those are likely to cost before you commit, and you buy them in your own name so you keep control of them.
What counts as a page?
A distinct URL with its own content: a home page, a service page, a page for an area you serve, a contact page. Repeating templates don’t each count — a menu with forty items is one page, a gallery of thirty photographs is one page. The page list is agreed in writing before the quote.
How long does it take?
A typical small business website runs two to four weeks depending on scope. Agents and automation are scoped case by case. You get a timeline alongside the quote, before anything begins. Search visibility runs on a separate and slower clock, because new pages have to be crawled and indexed first and nobody can put a date on that.
Do you charge for the quote?
No. Describe the problem rather than the solution, and you get back a written scope, a price and a timeline. If the honest answer is that you don’t need us, or that a cheaper platform would do the job, you get told that instead — it costs us an afternoon and saves you a great deal more.
Can you work to a fixed budget?
Usually, and it is the easiest conversation to have at the start rather than halfway through. A fixed budget means agreeing the one job the site has to do, building that properly, and leaving the rest as a second phase at the hourly rate once you know whether you need it.